Ms Announces Universal Office 2008 For Mac

Exhibiting at the Apple Expo in Paris on Tuesday, Microsoft Corp. said it will release three versions of its Office 2008 for Mac productivity suite in January, including a pricier special edition aimed at creative professionals who are continually daunted by the task of organizing their growing digital media libraries.

Office 2008 for Mac is the best option for Mac users who share documents at home, work, or at school. It comes packed with powerful features for creating artful documents, dynamic spreadsheets, and effective presentations. Plus it’s completely compatible. No need to worry if your documents will open correctly on PCs or other computers. ^ 'Microsoft Office 2008 for Mac Specs'. January 15, 2008. Retrieved January 5, 2017. ^ 'It's Coming: Mac BU Announces Intent to Deliver Office 2008 for Mac'. January 9, 2007. Archived from the original on October 11, 2007. ^ 'Microsoft Office 2008 for the Mac delayed until January 2008'.

Office 2008 for Mac Home and Student Edition will be the least expensive of the company's offerings, specially priced at $150 and bundling new versions of Word, Excel, PowerPoint and Entourage. The package, aimed at users with basic productivity needs, will include a license that allow users to install those applications on up to three computers.

The standard edition of the software suite — to be called simply Microsoft Office 2008 for Mac — will retail for $400 and include all of the features of the Home and Student Edition, adding connectivity to Microsoft Exchange Server and support for automated workflows.

Meanwhile, a third and final version, Office 2008 for Mac Special Media Edition, will retail for $500 and include all the features of the standard edition together with the Microsoft Expression Media — a powerful and customizable image management software application for importing, annotating, organizing, archiving, searching and distributing users’ ever-growing collections of digital files. This special edition is geared specifically toward professional users who need Microsoft Exchange Server support and Automator tools but are also looking for one product to meet all their productivity and digital asset management needs.

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In addition, Microsoft said all versions of Office 2008 for Mac support the new Open XML file format and are Universal applications that will perform natively on Power PC- and Intel-based Macs. Each version will be available in Dutch, English, French, German, Italian, Japanese, Spanish, Swedish, and, for the first time, in the Nordic languages (Danish, Finnish and Norwegian).

'We built Office 2008 with the unifying goal of making it easier for Mac users to access the tools they need to get the job done — whether it’s creating a brochure for their business, managing their family schedule and finances, or finalizing a presentation to share between Macs and PCs,' said Craig Eisler, general manager of the Mac BU at Microsoft. 'And, of course, Office 2008 for Mac will provide the document fidelity with the 2007 Microsoft Office system that our users need to stay connected with their friends and co-workers on PCs.'

As showcased at Macworld Expo 2007, Office 2008 for Mac is designed to help users get more from their Macs by making key functions accessible through a more intuitive design and by introducing smart features such as Ledger Sheets in Excel 2008, My Day with Entourage 2008, Publishing Layout View in Word 2008 and SmartArt graphics in PowerPoint 2008 that are simple to use and yield powerful results. Entourage 2008 also features improved Windows Exchange Server support, with enhanced reliability and functionality.

'We’ve worked closely with Microsoft since it launched the first version of Office for Mac more than 20 years ago,” said Ron Okamoto, vice president of Worldwide Developer Relations at Apple. 'Office delivers tremendous compatibility across platforms for Mac and PC customers, and we look forward to another great user experience with Office 2008 for Mac.'

Microsoft said Office 2008 for Mac will be available in the United States beginning Jan. 15, 2008, with global general availability in the first quarter of 2008. In addition to the standard retail pricing mentioned above, the company will also offer specially priced upgrade versions for legally licensed users of previous versions. Upgrades to the standard addition will be offered for $240, while upgrades to the special edition will fetch $300. No upgrade options are available for the aggressively priced Home and Student Edition.

Microsoft also announced that it has begun a new the technology guarantee program that allows customers in select regions who purchase qualifying Office 2004 for Mac products to upgrade to a version of Microsoft Office 2008 for Mac for only the cost of shipping, handling and applicable taxes. More information about the program specifics is available at Microsoft's Office website.

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Ever since Windows 10 was announced, there’s been speculation that Microsoft’s free upgrade model for the OS was ultimately a trap. Once enough customers had signed up, the thinking went, Microsoft would suddenly start charging a monthly fee for access to the product. It’s not as if this is without precedent. We’ve seen a number of high-profile companies introduce this kind of subscription model (mostly to the considerable detriment of users’ pocketbooks), and Office 365 is Microsoft’s attempt to convince users that paying 3-5x more for Office over the useful life of the program is, in fact, a good idea.

With that said, the company has stuck to its guns about not planning any kind of service fee for Windows 10 users. For enterprise customers, it’s a bit of a different story. In a recent post, Kirk Koenigsbauer, corporate vice president for the Office team, wrote about a new Microsoft cloud initiative dubbed Microsoft 365, which “brings together Office 365, Windows 10 and Enterprise Mobility + Security, delivering a complete, intelligent and secure solution to empower employees. It represents a fundamental shift in how we will design, build and go to market to address our customers’ needs for a modern workplace.”

The new service will be split into two parts: Microsoft 365 Enterprise and Microsoft 365 Business. Let’s start with Microsoft 365 Enterprise, which itself is offered in two plans—Microsoft 365 E3 and Microsoft 365 E5. Both will be available for purchase on August 1, 2017, and they replace Microsoft’s Secure Productive Enterprise.

The different features of MS E3 vs. E5. Click to enlarge

Microsoft 365 Business, meanwhile, is meant for companies with up to 300 users. This plan integrates Office 365 Business Premium with additional security features and capabilities borrowed from the enterprise side of the equation. Pricing for this new service is $20 per user per month. Three tailored applications are also coming to Office 365 Business Premium and Microsoft 365 Business:

Microsoft Connections—A simple-to-use email marketing service.
Microsoft Listings—An easy way to publish your business information on top sites.
Microsoft Invoicing—A new way to create professional invoices and get paid fast.

A company currently paying for Office 365 Business Premium is paying $12.50 annual rate and $15/month for a monthly commitment, so $20 per month isn’t a huge deal, if the additionally provided security and data protection options are worth it.

But this raises the question: Were all the people who predicted a consumer push to a subscription model right?

Why This Trick Doesn’t Work on Consumers

There are a few significant differences between business and consumer markets that make this tactic highly unlikely in the PC market. For one thing, these types of licensing costs are often negligible compared with previous full software-suite package costs for various applications, which are also often sold on a per-seat licensing fee. For another, enterprise and business customers often pay for ongoing service contracts, like Microsoft’s Software Assurance program. There’s an expectation of baked-in, regular fees for per-seat licensing, support contracts, upgrade deals, and a host of other factors that consumers simply don’t account for.

The other factor to consider, and this is critical, is the companies Microsoft competes with in the consumer space. Let’s agree that thanks to the general availability of increasingly powerful tablets, you have at least two partial competitors (Android, iOS), one free competitor (Linux), and one company that gives its OS updates away for free — Apple, with macOS.

Now, PC users and Mac users love to fight over machine costs and specifications, but let’s do a little thought experiment here. Let’s say you, as a consumer, want to buy a powerful desktop machine with enough CPU and GPU hardware to last you at least four years as a regular gamer (which means a more powerful GPU). Now Apple’s new iMac Pros, which are going to start at $5,000 and may offer an AMD Vega GPU at that price point (we know Vega is included, but not if every SKU will use it). A good gaming PC can be built for thousands of dollars less, even if you buy a new monitor to accompany it. So let’s assume that a really sexy gaming PC with a high-end 4K panel, speakers, peripherals, etc, is going to set you back $2,500 compared with an iMac Pro at $5,000. The PC comes out way ahead here.

Now assume you’re paying $15 per month, as a consumer, for your Windows subscription. That’s an extra $720 in OS costs over the estimated four year life of your system. But since older CPUs can often last much longer than four years these days, you might end up using a base CPU for as long as 7-8 years — I know people still gaming on (overclocked) Core i7-920s, and that’s a chip from 2008.

At the nine-year mark, you’ve paid $1,620 for the privilege of running Windows on a $15/month fee. Does that make Windows more expensive than Apple? No, not if you’re comparing TCO, the difficulty of upgrading Apple systems, etc. But it gives Apple one hell of a talking point. “Their OS Cost @ 5 Years: $900. Our OS Cost @ 5 Years: $0.” And this is just on the high end of things; the equation changes again with lower-cost PCs.

Microsoft, for better or worse, has been moving away from the single-point-of-purchase Windows revenue stream to an ongoing monetization stream, based on things like app suggestions, advertising, and the marketing of additional services. But when the company says that Windows 10 is going to stay free for consumers, I believe it.

Now read: Windows 10: The Best Hidden Features, Tips, and Tricks